New Kingston HyperX Packaging Gives the New Vibe into the High-Performance Memory Module

Hsinchu, Taiwan – (May 30, 2008) – Just like the fashion industry, the IT business is trying to keep up with the path of new season. Right before the summer begins, Kingston Technology Company, Inc., the independent world leader in memory products, today introduced the new packaging for HyperX memory modules. Designed to reflect its product image, the new packaging is a stylish and glossy paper carton offering end-users the dynamic and exquisite atmosphere. Starting immediately, the Kingston HyperX memory modules are shipped out with the whole new packaging in APAC region.

“Specially engineered and tested for the excellent-quality, hyper-extended speeds and system overclocking, Kingston HyperX delivers ultra performance for PC enthusiasts.” said Wei Wei Yin, Marketing Director of APAC Region, Kingston.” To deliver the PREMIUM image, Kingston launched a new packaging to differentiate this unique product line.” added Yin.

The HyperX memory modules are made not only for the gamers or overclockers, but also for those who desire the premium merchandises and ultra-high performance. HyperX is able to sustain extensive pressure from reading and writing. It passes 100% production testing and offers unbeatable value in the ever-changing high temperature test. Moreover, covered by a sleek blue heat spreader, the high-quality HyperX memory module gives the impression of luxury.

Being a part of the HyperX re-launching project, Kingston expects the new packaging draws the attention from its target groups on HyperX memory modules. Perfect for gamers, overclockers, and those who are seeking the luxury and ultra-stability, Kingston HyperX memory modules are firmly re-positioned as the noble among all the modules in the market. Kingston symbolized its royal blood by coloring its head spreader with the metallic blue.

All Kingston HyperX products are entitled to Kingston’s world-renowned lifetime warranty service and free technical support. For more information on Kingston HyperX memory module, please go to www.kingston.com/asia/hyperx/.

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/asia.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.