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Kingston Technology Boosts microSD Line with New 1-GB Capacities

Mobile Content, Smaller Handset Designs Push Demand for Larger Flash Memory Cards.

Hsinchu, Taiwan – (September 15, 2006) -- Kingston Technology Company, Inc., today announced the launch of 1-GB microSD expansion memory cards to further enhance its growing line of mobile memory solutions. The increased capacity and format is essential for users of current and next-generation multifunction mobile phones that require more memory to support advanced features including MP3 players, video, higher-resolution cameras and mobile gaming.

“The microSD form factor is becoming increasingly popular as new mobile phone handsets reduce in size and increase in functionality,” said Scott Chen, Vice President, APAC Business Development, Kingston. “With new 1-GB capacities, consumers can efficiently manage more — from address books, photos and data files to multiple ringtones, video, music and beyond,” continued Chen.

According to Nicole D’Onofrio, Industry Analyst, Mobile Computing and Storage, “Current analysis expects to see strong growth in the microSD market, as mobile handset consumers are demanding increased storage capacities for their mobile content, coupled with slim and sexy phone designs.”

Content-on-Card Services
For digital entertainment publishers and software developers seeking additional value from releasing their content on new media, Kingston offers complete content-on-card services, including custom content loading, packaging and logistics. The new 1-GB microSD card joins the Flash memory product group available for specialized digital content services.

Storage Chart

See how much you can store on Kingston Memory Cards for Mobile Devices

Storage
Capacity*		 Photos** Music*** AudioBook+ Video++ Email+++
(1.3MP) (3 MP) (5 MP) MP3 & WMA Songs Books (Mins) Files
128MB* 196 113 74 24 13 8 2720
256MB* 393 226 149 48 26 17 5440
512MB* 786 452 298 95 51 34 10883
1GB* 1572 904 595 190 102 68 21766
2GB* 3144 1808 1190 380 204 136 43532

Source: Based upon Kingston estimates, actual results may vary.

(MP=Megapixels: MB=Megabytes, GB = Gigabytes)
1 Megabyte (MB) = 1,000,000 bytes; 1 Gigabyte (GB) = 1,000,000,000 bytes

* Some of the listed capacity is used for formatting and other functions and is not available for data storage.
**Approximate number of standard JPEG pictures. JPEG file sizes vary based upon camera model and default settings, as well as user-selected resolution and compression mode settings. Some host devices may not support all of the Flash storage capacities listed.
*** Approximate number of songs. Assumes 4MB file size. Results may vary based upon compression rates and devices used.
+ Approximate number of audiobooks. Assumes 2 hours of MP3 Format 2 content or 3.7MB/hr. file size. Results may vary based upon format quality of download.
++ Approximate minutes of video clips. Assumes MPEG1 format, 1.5Mbps file size. Results may vary based upon video compression rate.
+++ Approximate number of file attachments. Assumes 35K file size attachment per email. Results may vary based upon file size.

Chart subject to change without notice.


Kingston microSD cards ship bundled with a Secure Digital (SD) adapter for use as a full-size SD card. To protect against accidental data loss, the adapter has a built-in write-protect switch. The new 1-GB capacity card joins the 512-MB and 256-MB cards. Larger capacities will continue to follow as mobile device and content needs dictate.

Kingston microSD Features and Specifications:
  • Capacities: 256 MB, 512 MB, 1 GB
  • Dimensions: .43" x .59" x .039" (11mm x 15mm x 1mm)
  • Operating Temperature: 32° F to 140° F (0° C to 60° C)
  • Storage Temperature: -4° F to 185° F (-20° C to 85° C)
  • Weight: 0.04 lbs. (1.41g)
  • Standardized: complies with SD Association specification standards
  • Ultra-Portable: extremely small footprint design
  • Versatile: when combined with the included adapter, can be used as a full-size SD card
  • Simple: as easy as plug-and-play
  • Reliable: lifetime warranty
Kingston microSD Cards
Part Number Capacity and Features
SDC/256FE 256-MB microSD card
SDC/512FE 512-MB microSD card
SDC/1GBFE 1-GB microSD card


Kingston offers a variety of mobile memory solutions, ranging from miniSD, microSD, and MMCmobile cards, in addition to the standard SD and MMCplus cards currently used for memory expansion purposes in some multifunction mobile phones. Kingston’s online Memory Finder at www.kingston.com/flash makes it convenient to locate the best memory product for mobile devices and their applications.

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston operates manufacturing facilities in Fountain Valley, Calif., Taiwan, China, Malaysia, and including Payton Technology Corp., Kingston's back-end processing facility supporting memory packaging, test and logistics. With the advent of Payton, Kingston supports all memory processing functions from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 70 countries and 3,000 locations worldwide. For more information on Kingston, please go to www.kingston.com/asia.


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