Kingston Technology Adds Flavour to the Fest O' Comm Festival Organized by Symbiosis Institute of Media and Communication

Mumbai, India – February 4, 2008 – Kingston Technology Company, Inc., the independent world leader in memory products, recently sponsored the Fest O’ Comm festival organized by the Symbiosis Institute of Media and Communication at Pune, as a part of its new initiative to increase brand awareness of its memory products amongst students from leading engineering, management and important colleges in all major cities in India. Held between January 24 – 26 ’08, the Fest O" Comm festival provided a platform for students and the press to meet, learn and exchange views and ideas. Recognized as early adopters of latest digital lifestyle products, students are known to regularly influence the purchases of digital lifestyle products within their families, neighborhoods or friends.

As the official event sponsor, Kingston Technology left no stone unturned in positioning itself as a brand for the latest digital lifestyle products. Kingston banners were decoratively put up all over the venue. The Kingston booth had a presence through the Mobile Store (biggest retail chain of mobile accessories in India). The eye catching booth was an attraction for many digital lifestyle enthusiasts. It also became an entertainment hub for the 2,500 students, mainly graduates and post graduates across the country and from the city of Pune. The Kingston booth featured various "special scheme programs" for students such as the "Early Bird Customers", "Free Tattoo Painting", and the like. With the numerous enquires from the students and media received during the event, it is evident that Kingston products are the ideal solutions to this community.

"We were very excited about being the event sponsor of the Fest O’ Comm festival 2008. After this festival, we are able to get closer with the student community because we understand the demand of the community. Through 2008, we will further streamline and ramp up our student community programs in order to better meet the demand of this specific community", says Nitin Malhotra, Country Manager, India, Kingston Technology, "The pro-active participation from a large number of colleges at Fest O’ Comm 2008 and the equally large vendor sponsorship support for this event encouraged us to look at college festivals as an ideal occasion to showcase our latest range of memory products targeted at early adopter of digital lifestyle products market in India as well as to introduce the global leading memory brand "Kingston" to Indian students. I believe that Kingston’s products are able to show the life style of young people and make them stand out." he added. For more detailed information on Kingston memory products, please visit the Kingston Web site at: www.kingston.com/india.

Availability
Kingston products are distributed in India by Avnet India, HCL, Ingram Micro, Kobian Electronics and Transtek Infoways.

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/india.

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