Kingston Technology Flashes into Photofair 2008

Mumbai, India – February 29, 2008 – Kingston Technology Company, Inc., the independent world leader in memory products, today announced that it will showcase its latest range of flash memory solutions for the growing digital photography market in India at Photofair 2008, the 13th edition of the world’s third largest photography exhibition. Kingston has a large presence at this event and its booth is located at E10, E14 and E15 amidst high profile players in the photo industry.

Organised by All India Photographic Trade and Industry Association (AIPTIA), “Photofair 2008” will be held at NSE Ground, Bombay Exhibition Centre, Goregaon (E), Mumbai from March 13-16, 2008. More than two lakh professional photographers, amateurs, hobbyist, traders and retailers are expected to visit this fair from all parts of India.

An active supporter and enabler of digital photography around the world, Kingston Technology plans to display its entire range of flash memory solutions for the digital photography market including flash media cards, USB drives and multi-card readers at this event. Kingston will present its popular CompactFlash cards including CF Elite Pro 133X and CF Ultimate 266X;  SecureDigital high capacity digital camera memory solutions including SDHC Class4/Class 6, microSDHC Class4 and microSD flash cards; DDR3 memory modules, designed for use in high-end graphic workstations used by Digital photography enthusiasts; and DataTraveler 110 and DataTraveler 400 USB drives, designed for use by photographers to easily store, move and share their digital photo albums.

On all days of the exhibition, the Kingston booth will feature one exciting program designed to educate stall visitors to the company’s latest product offerings through interactive, fun oriented activities. For example, the participant will be required to put together the full image of a well known celebrity from a collage of cropped pictures of renowned personalities. The participant will be handed a digital camera, attached to a screen, and will be asked to form the full face of the celebrity, in the allotted time, and within maximum allotted four clicks. To encourage active participation, Kingston has prepared a bouquet of exciting goodies for distribution amongst stall visitors, program participants and winners.

During the 4-day event, Kingston also plans to invite visiting photography retailers, from across the country, to explore a potential flash memory product retailing opportunity in their outlets with the world’s largest independent memory solution provider.

“Digital Photography is firmly in the saddle in India and we believe PhotoFair 2008 represents a unique opportunity for us to showcase our entire product line for this growing market and also enter into a constructive dialogue with target audiences including professional and amateur digital photographers, photography retailers and large photo industry OEMs to further expand our market shares.” said Nitin Malhotra, Country Manager, India, Kingston Technology.

Availability
Kingston flash memory products are distributed in India by Avnet India, HCL, Ingram Micro, Kobian Electronics and Transtek Infoways, and are sold at our authorized retail partner, the MobileStore.

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/india.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective title holders.

Media Contacts

Ashvir Khurana
EXL Public Relations
Ph # +91 09820382155
Email: ashvir@exlpr.com

Trista Wang
Kingston Technology
Email: trista_wang@kingston.com.tw
URL: www.kingston.com/taiwan