Kingston India Records Impressive Growth in 2008 & Charts Aggressive Plans for 2009

Mumbai, India, 06 February, 2009 - Kingston Technology Company, Inc., the independent world leader in memory products, today announced impressive 2008 business growth in India, recording over 300% growth in flash unit volumes and a market leading record 40% growth in flash business revenue, over previous year figures. With the recent launch of its state-of-art Kingston Solid State Drive (SSD) product line, the company has set the tone for an aggressive business growth in India for 2009, including 30% growth in Flash unit volumes, 100% growth in DRAM revenues and a significant ramp up of its DRAM distribution infrastructure in India.

“Since its launch in India, Kingston has consistently recorded above market average growth across all our product segments, “said Mr. Nitin Malhotra, Kingston Country Manager, India,” With additional product lines, aggressive focus on DRAM and market leading flash product business and a strong channel program to increase visibility and product availability across multiple retail formats and market geographies, we are all set for a strong growth in 2009 as well,” he added.

Focused on garnering higher volumes and improving market reach for its popular DRAM modules, Kingston has drawn plans to add more distribution partners, in addition to HCL and Neoteric. Offering a wide range of DRAM modules, ValueRAM for mainstream, System Specific Memory for branded computers, and HyperX for extreme performance applications, Kingston has  drawn up a slew up marketing programs designed to educate end-users on the need for brand sensitivity during DRAM selection for systems, including laptops, PC, graphic workstations, gaming machines and servers.

To increase end-user awareness and higher brand connect amongst potential buyers of its products, particularly the SSD and DRAM product lines, Kingston will roll out a series of roadshows across key market segments through 2009. For its flash product business, the company plans to focus on enhancing retail visibility and availability across photography, mobile, gifts, stationary, laptop, consumer electronic, mom&pop stores, large malls & superstores.

“Focused on enhancing channel partner ROI, Kingston will further streamline our warranty & RMA support infrastructure as well as supply chain logistics,” said Mr. Nitin Malhotra, Kingston Country Manager, India, “Additionally, we are committed to deliver a range of exciting schemes and channel partner programs to reward our loyal partners for their continuous supports in building the Kingston brand in India,” he added.

Availability
Kingston products are distributed in India by HCL, Tech Pacific India, and Transtek Infoways.

For more detailed information, please visit the Kingston web site at www.kingston.com/india.

To discuss Kingston products, technologies and memory market trends and issues, please visit the Kingston Blog at www.kingston-blog.com.

To find out if your Kingston product is genuine, Kingston also provides an online verification site: www.kingston.com/india/verify.

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey, and Latin America. For more information, please visit www.kingston.com/india.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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