Digital Marketing Specialist
||Digital Marketing Specialist
||Creative Team Manager
||40 hours per week
Be the expert and coordinator on topics related to Digital Marketing in EMEA.
Allocation of the digital budget to plan, execute and control effective and consistent online campaigns to push Kingston and HyperX products, brand campaigns and partners sell out/conversion. Understand internal focus and goals. Support these company goals with digital activities to make sure that Kingston has a prominent and clear positioning in the digital space. Participate in the process of defining budgetary requirements for EMEA with HQs as well as the allocation (spend) of budgets within EMEA for Digital Branding related work. Coordinate digital executions as required for HQ marketing campaigns
- Digital marketing strategy Development, planning and organisation of digital marketing campaigns using all relevant channels and strategies such as:
- Learn More Activities
Assigning budget to drive traffic to Kingston.com and develop educational campaigns to maximise the awareness of Kingston products and educate the users in the digital space. Work with HQ for the execution and setting up of the activities. Usage of all relevant strategies, channels and digital techniques. Work with Product Marketing team and EMEA Creative for creation of messaging, ads, product focus and positioning in the digital space Such activity will be implemented either through the HQ Search Team or, in some cases through other channels/agencies. Supervise the relationship with EMEA agencies where relevant.
- Buy Now Activities
Assigning budget to drive traffic to EMEA partner sites, maximise partners’ visibility and traffic to product pages conversions and sell out. Participate in the selection of partners which will take part in campaigns. Activity will be implemented either through the HQ Search Team or, in some cases through other channels/agencies. Supervise the relationship with EMEA agencies where relevant. Together with the Consumer Marketing Group and Channel Marketing Team identify digital branding opportunities with etail partners.
- Partner Offsite
Work with Consumer Marketing Group and Channel Marketing Team to support partners in offsite activities to maximise traffic to their site. Define and suggest strategies and opportunities to maximise activity. Participating in the selection of partners which will take part in the campaigns and support partners where relevant. Collect reports and report on overall success of the activity. All activities to be coordinated with and communicated to the relevant EMEA Strategic Marketing Managers, Channel Marketing Managers and Social Media team to maximise potential exposure and reach.
Analyse the results of campaigns providing reports on activities. Reports will be created using both internal software such as Google Adwords and Google Analytics but also collecting reports from partners where relevant (Offsite Activities). Take responsibility for updating EMEA and HQ team on results of digital activities
- User Experience
Assist with the user interface for campaigns working with internal and external stakeholders to ensure that user journey is clear, complete and easy to navigate. Focus on channel integration and usage of the “Buy Now” button. Create a consistent image of Kingston and HyperX in the digital world and make sure that users and consumers can easily access information about Kingston and HyperX products, find what they are looking for online, understand positioning and use assets such as video or other marketing tools. Where possible gather feedback to improve the image and services offered online.
Help HQ with SEO optimization feedback and be the EMEA ‘go to person’ for feedback and suggestions. Collaborate with the EMEA creative department and other internal stakeholders to gather feedback and suggestions
- Manage and maintain competitive analysis, providing regular reports
- Update skills and keep up to date with new technologies and strategies by attending events and seminars to ensure that the company is at the forefront of digital marketing.
- Travel as required (including some travel to HQ) ensuring that EMEA is in line with global strategy and in touch with central marketing team
|Education / Qualifications:
||Ideally A level educated (or equivalent)
||Degree level educated (or equivalent), preferably in Marketing / business management
|Experience / Knowledge:
Broad understanding of marketing communication Experience in managing and optimising digital campaigns through Adwords Experienced in analysing campaigns and web traffic using Google Web Analytics. Marketing background facing channel customers
Knowledge of customer buying behaviours and motivations throughout the digital customer journey. Proven experience of working with relevant tools as well as agencies, partners and customers. Knowledge of wider digital marketing tools such as social media, and other non-Google specific tools. Experience in improving Web SEO. Experience of managing budgets to achieve specific digital objectives.
|Skills / Behaviours:
- • Excellent spoken and written communication skills to convey new concepts and ideas to internal and external stakeholders.
- Analytical skills to grasp, interpret, present and make recommendations from available data.
- Fluent English (spoken and written) and ideally at least one other European language
- Confident, proactive, creative thinker with good attention to detail.
- Ability to work independently and take initiatives • Ability to work with staff at all level (including senior management) • Ability to work with a wide variety of people in a multicultural environment.
- Lives within easy commutable distance of Sunbury on Thames Ability to travel and be away from home
The job description may be varied in consultation with the post holder to reflect evolving needs of the company.
To apply for this vacancy, please send a copy of your CV (written in English), salary expectations and a covering letter to:
Nina Edwards / Natalie Crafts
Kingston Technology Europe Co LLP
MIDDX TW16 7EP
Tel: (+44) 1932 738888