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Kingston comes out top on the InfoKomputer 2004 brand survey

Kingston has emerged as a top-of-mind brand leader in the Indonesia market.

Hsinchu, Taiwan - (May 2005), — InfoKomputer 2004 brand survey results on "favorite brand" show Kingston listed in the number one position for its USB flash disks. The survey results also reveal that in 2004 Kingston has made significant strides in the branding in Indonesia since it even did not appear in the 2003 survey results. Because it was 2004 that Kingston started to put greater emphasis on its digital media products, it is very impressive that Kingston brand could grab eyes from a great number of consumers and then becomes the most favorite brand for its USB flash disks in 2004. Being recognized by 18.63% respondents, Kingston is listed as the number one favorite brand in the storage category and comes out in the most competitive category, picked by more people than any brands.

In the component category, Kingston keeps in the second place this year for its memory module products. However, in the 2004 survey, more respondents recognize the Kingston brand by increasing from 15.33% to 24.61%.

"We congratulate Kingston for its achievement as the most favorite brand in the USB flash disk category, according to the result of our annual Survai Merek Favorit. Kingston has showed a very significant achievement, since last year we didn't see Kingston in our list" said Julianto, Editor in Chief of InfoKomputer Magazine, Indonesia.

Asali Liem, Product Manager of Media Utama, said: "As a Kingston's distributor in Indonesia, we always provide InfoKomputer the best and latest Kingston memory products for write-ups in order to maximize the media exposure. We believe that the review conducted by the InfoKomputer is very objective since it is the biggest and the most-read IT magazine in Indonesia. Besides, we do also believe why Kingston could win this award is that it is committed to providing consumers their memory products of excellent quality and of good prices and also to having satisfied customer services from their distributors like us."

Retno Hardjanti, Promotion Manager of PT Nusantara Eradata said: "PT NE has been well promoting the Kingston brand and its excellent-quality memory products in Indonesia by active participation in a lot of important exhibitions and promotion events like university activities. We've been trying our best to educate our consumers that Kingston products are of excellent quality but of reasonable prices, and then the Kingston brand becomes the most favorite brand in consumers' mind now. The survey results exactly show the fruit of our efforts. PT NE will continue to promote Kingston brand and Kingston memory products here in the future."

For more information on Kingston Technology, please visit the Kingston Web site at www.kingston.com/india.

About Kingston Technology Company, Inc.

Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston operates manufacturing facilities in Fountain Valley, Calif., Taiwan, China, Malaysia, and including Payton Technology Corp., Kingston's back-end processing facility supporting memory packaging, test and logistics. With the advent of Payton, Kingston supports all memory processing functions from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 70 countries and 3,000 locations worldwide. For more information on Kingston, please go to www.kingston.com/india.

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