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Kingston aims to be the most favorite memory brand in India
Plans to expand distribution network, enhance service infrastructure, and build up brand awareness in India.
Bangalore, INDIA - April 23, 2007 -
Kingston Technology Company, Inc., the world’s leading memory products manufacturer and the global-renowned brand, today outlined its plans
to extend its brand awareness to Tier 2 and Tier 3 cities and to make Kingston the most favorite memory brand in India. Among various other
initiatives outlined for the year ahead, Kingston is putting priority in making its products easily available across photo, music, mobile,
lifestyle and IT retail outlets, across all key cities in India.
Present in India since the July 2006, Kingston has implemented a number of channel friendly initiatives, such as India specific pricing and
quick replacement and warranty support. Through such initiatives coupled with strong support from its loyal channel partners, Kingston has
been quite successful in presenting excellent-quality memory products and customer services that meet the local market demands.
“In 2007, we will continue to expand our channel footprint and focus on building a strong presence with the retail channel, which actually
interacts and sells our memory products to the end users,” says Rajesh Panicker, Country Manager, India, Kingston Technology.
Kingston Technology, the only memory vendor providing direct warranty service and RMA support program in India, plans to further expand and
streamline its service infrastructure in the country. Currently, Kingston warranty service is available across 34 major locations in India.
Kingston service index is acknowledged as superior to that of its competitors and is widely regarded as a benchmark for vendors keen on
delivering prompt, comprehensive and consistent quality service to their customers.
“Going forward, we will focus on enhancing brand equity and awareness in end-user segments,” says Rajesh Panicker, Country Manager, India,
Kingston Technology. “We want our customers to acknowledge the superior value that is associated with the Kingston brand and search for
memory products by our name,” he added.
Kingston, as part of its larger game plan for 2007, will launch various marketing campaigns for local market, such as regular channel
product training programs, localized publicity and marketing materials, increased visibility at segment specific end user events, and
innovative programs to educate end customers on the need to make informed decisions on memory purchases.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston operates manufacturing
facilities in Fountain Valley, Calif., Taiwan, China, Malaysia, and including Payton Technology Corp., Kingston's back-end processing
facility supporting memory packaging, test and logistics. With the advent of Payton, Kingston supports all memory processing functions
from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in 104 countries
and more than 3,000 locations worldwide. For more information on Kingston, please go to
www.kingston.com/india.
For additional media information or products for media review, please contact:
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