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Kingston is the "Most Preferred & Trusted" External Storage Brand in India
Mumbai, India, November 10, 2008: A recent reader survey by ThinkDigit, India's leading Digital Lifestyle magazine, recognizes Kingston
Technology, the independent world leader in memory products, as the "Most trusted" memory brand in India, garnering over 78 percent of the votes polled in the
'Index of trust' survey category.
Researching key usage and purchase trends in the rapidly emerging market for portable storage devices the 2008 ThinkDigit survey, published in its October 2008 issue,
highlights brand credibility, satisfaction, awareness, loyalty and ownership, in that order, as key determinants of brand "Trust" or purchase criteria by
consumers of this category of products. Kingston led the market in most survey categories scoring over 86% in brand credibility, 82% in brand satisfaction, 78% in
brand loyalty, 61% in brand awareness and 59% in brand ownership.
Achieving exceptionally high recognition on 'brand credibility', Kingston products were preferred by consumers for their quality, innovativeness, style, design and
ease of use. Kingston also scored particularly high on 'brand satisfaction' and its products were acknowledged to offer very high 'value for money'.
The ThinkDigit recognition is the latest in the line of accolades received by Kingston in India during 2008, including those from PC Magazine and Asian Photography
"We thank ThinkDigit Survey participants for their generous acknowledgement and recognition of well known Kingston brand characteristics, "says Nitin
Malhotra, Country manager, Kingston India, "Having achieved highest top of mind recall from consumers, we will now focus on further expanding 'brand
availability' and 'brand ownership' across consumer segments in India through closer mapping of key consumer usage trends and preferences," he added.
With only one-fifth of the survey participants indicating current ownership of a portable storage device the ThinkDigit Survey predicts a rapidly expanding
market for USB drives in India. Personal applications such as Photography, Music and Video are key growth drivers, the survey indicates. Kingston offers a
number of portable storage products including USB drives and flash memory cards for the photography, music and video market in India. Kingston offers a
wide range of CF memory cards for professional photographers, and SD and SDHC for digital camera enthusiasts. Sold under the 'DataTraveler' brand name,
Kingston offers a wide range of stylish USB drives sporting a variety of designs, functions, and features tailor made for the growing personal and
enterprise portable storage applications market.
Availability
Kingston products are distributed in India by HCL Infosystems Ltd, Compuage Infocom Ltd, Shree Pati Computers Pvt Ltd and Transtek Infoways Pvt Ltd.
About Kingston Technology Company Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufacturers and distributes
memory products for desktops, laptops, servers, printers and Flash memory products for PDA's, mobile phones, digital cameras and MP3 players through
it's global network of subsidiaries and affiliates, Kingston has manufacturing facilities in the California, Taiwan, China, Malaysia and sales
representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey and Latin America. For more information,
please visit .www.kingston.com/india
Media Contacts
Gulshan Kaur Sachdeva
EXL Public Relations
Ph# +91 09867056169
Email: gulshan@exlpr.com
Trista Wang
Kingston Technology
Email: trista_wang@kingston.com.tw
URL: www.kingston.com/taiwan
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