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Kingston Technology Discloses Regional Financial Success and Future Strategy to Channel Partners
2008 Revenue Growth of Over 19% in Middle East and Africa Year to Date
Dubai, UAE, October 22, 2008: Alongside the GITEX event in Dubai this week, Kingston Technology, the independent world leader in memory
products, revealed year-to-date financial figures and strategy for 2009 to Middle East & Africa partners at the company’s briefings with its regional
channel partners during the five-day technology exhibition.
The rapidly emerging Middle East and Africa region grew by 19% in revenue and doubled in quantity compared to the same period last year. Shipments jumped
from 2.6 million units in 2007 to 4.6 million units in 2008 year-to-date. The biggest growth for Kingston solutions in the region came from flash memory,
more than doubling in quantities and revenue at a 66% growth.
This year, Egypt proved to have the biggest country growth in the MEA region, boasting an increase of 180% in revenue with quantities more than tripling.
The DRAM business in Egypt grew by 125% in revenue and more than doubled in quantity. On the flash side Kingston has seen a 200% increase in revenue.
“The Middle East and Africa’s memory market is growing at an extremely fast rate. Much of this growth can be attributed to the extreme use of flash memory
in portable media players, and the growth of the cellular phone market,” said Antoine Harb, Business Development Manager for Kingston Technology Middle
East and Africa. “The MEA region is among the most rapidly growing emerging markets, and at a time when the market is looking for high quality memory
solutions, such as DRAM and Flash memory, Kingston Technology offers a product range that is second to none and complies with regional standards,” added
Harb.
Kingston Technology currently works through a designated distribution channel to distribute its entire range of products, promising to bring the company
closer to different markets within the Middle East and Africa. “Our success in the region is due to Kingston’s strong partnership with our regional
channel partners and our ability to deliver high quality products at the right price segments for the market” says Antoine Harb. “With nominal differences
between Kingston prices and ‘no name’ brands, customers are moving away from low-quality products to a more secure and recognized brand such as Kingston.
We believe that this trend will continue in 2009 and beyond, and will enable us to sustain market share growth,”
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes
memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through
its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives
in the United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America.
For more information, please call +44 (0)1932 738888 or visit www.kingston.com/europe and
http://www.kingston.com/meroot/press/default.asp
Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of
their respective titleholders.
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