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Kingston Technology Europe launches the evolution of its Channel Partner Program
Investing in New Interactive Sales and Marketing Tools
Dubai, UAE, 5th May, 2009 - Kingston Technology Europe Ltd, a subsidiary of Kingston Technology Company, Inc., the independent world
leader in memory products, is strengthening its Partner Program with the launch of a new interactive partner website and new online Kingston Academy Flash
training modules. Reinforcing its channel proposition, to ensure that all partners are fully integrated into Kingston’s business, the new interactive
tools have been designed to support the partners growing business demands in Europe, Middle East and Africa (EMEA). Based on partner feedback, the revamped
website enables partners to have one central portal in which they can interact and engage with Kingston representatives, and also gain access to all
crucial materials that will benefit their sales and marketing.
To take advantage of the specially designed tools and the Kingston Academy training, distributors and resellers need to sign up to the
Kingston Partner Program.
“Kingston’s business growth and success in EMEA, also means the number of partners we deal with is always increasing” said Antoine Harb, Business Development
Manager for Kingston Technology Middle East. “The aim of the new website is to provide an interactive portal for all our partners. As we are 100% channel
focused, we aim to work with our partners as though they are an extension of our business. We feel that the evolution of the partner website will ensure
increased integration with our business and more interaction with our trusted and valued partners.”
The Kingston Academy is an e-training tool designed to provide Kingston partners with professional training on memory technology, equipping them with the
skills and accreditation that are key to successful sales advice and customer support. Since its launch in January 2008, more than 5,500 partners have taken
part of the Kingston DRAM Academy training. The Kingston Academy offers six different modules for DRAM memory and three modules for Flash memory, each
covering a different area of the respective technology.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory
products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global
network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the
United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please
call +44 (0)1932 738888 or visit www.kingston.com/europe
Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of
their respective titleholders.
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