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Kingston Technology Launches New microSD Collegiate Cards Delivering Mobile Functionality, Excelling in Campus Spirit
Special 1GB, 2GB Memory Cards Offer School Logo Wallpapers, Fight Song Ringtones
Fountain Valley, CA -- (July 19, 2007) --
Kingston® Technology Company, Inc., the independent world leader in memory products,
today introduced a microSD Collegiate card in 1GB and 2GB capacities that offers college-themed content. Partnering
with Movaya and 2Thumbz, the Kingston® cards give students, faculty, alumni and fans across the country access to
fight songs, school logo wallpapers and related content that can be used to personalize one’s mobile phone.
“The growing popularity of microSD cards in mobile phones has made them an invaluable tool for moving contact info
and mobile data when changing phones, or transferring files between PCs and phones, for students and professionals
alike,” said Wendy Lecot, Flash memory marketing manager, Kingston. “With our microSD Collegiate cards anyone can
easily show their school pride everywhere they go,” continued Lecot. “For mobile phones that permit the level of
personalization, consumers can even attach distinctive ringtones or wallpapers to caller-ID contacts associated
with other schools.”
“We are delighted that Kingston chose to include BustedThumbs’ content with the release of the new microSD Collegiate
Card,” said Phil Yerkes, CEO of Movaya. “The Kingston cards enhance the mobile experience and Movaya’s solutions
kickstart the personalization of students’ mobile phones.”
Kingston microSD Collegiate cards provide access to National Collegiate Athletic Association (NCAA) official content
for more than 250 universities and colleges via www.BustedThumbs.com and include a unique user code that provides the
pathway to a wide choice of ringtones and wallpapers which will be delivered directly to a mobile phone via the Movaya
Distribution Platform.
Each microSD Collegiate card includes instructions on how to install and launch the content. Consumers who
buy the Kingston Collegiate microSD cards get the choice of one ringtone or wallpaper for the mobile phone
and the opportunity to purchase additional ringtones, wallpapers and content.
Available now from mobile accessory distributors, retailers, e-tailers, college bookstores and
shop.kingston.com, the Kingston microSD Collegiate cards are backed by a lifetime
warranty and Kingston’s legendary service and support.
| Kingston microSD Collegiate Card Specifications |
| Part Number | Product Description | MSRP (U.S. only) |
| SDC/2GB-EDU | 2GB microSD Collegiate Card | $ 34.99 |
| SDC/1GB-EDU | 1GB microSD Collegiate Card | $ 19.99 |
Content access on the Kingston Collegiate microSD card includes schools from these conferences:
· ACC
· Big 12
· Big East
· Big Ten |
· Conference USA
· Independents
· Ivy League
· Missouri Valley |
· Pac-10
· SEC
· WAC
· more |
For more detailed information visit the Kingston Web site at: www.kingston.com.
# # #
About Movaya
Movaya Wireless, LLC (www.movaya.com) is a Seattle-based technology company, whose mobile-content management and
distribution software system, Platform Mä, allows content producers and retailers to effortlessly extend their
businesses to the growing mobile content market. Movaya's products and services are targeted to take advantage
of the explosion in mobile content services. Additionally, Movaya powers mobile content services for leading broadcasters
looking to take advantage of the reach and flexibility that mobile devices offer. Website at
www.movaya.com or
call 1-877-668-2920
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs,
manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs,
mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has
manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe,
Russia, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410
or visit www.kingston.com.
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