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Kingston Technology Wins Queen's Award for Enterprise
International trade category Award for three years of impressive overseas turnover growth
[21 April 2004] Kingston Technology, the world's largest independent memory module manufacturer,
has been awarded the Queen's Award for Enterprise in the category of International Trade.
The company's European headquarters, based in Sunbury-on-Thames in the UK, has been selected for the
award due to its trading success in International markets and its substantial turnover growth over the
past three years.
The Queen's Awards are presented in three categories: International Trade, Innovation and Sustainable
Development and are given to an elite group of companies every year that have shown unique enterprise
and consistent growth. During hard times for the IT industry, Kingston Technology has maintained
impressive sales growth, with an 86% increase in shipments to Europe, Middle East and Africa (EMEA),
from its European headquarters. Total turnover for these markets has risen from £102 million in
2001 to £189 million in 2003.
Despite the price crash of the DRAM (Dynamic Random Access Memory) chip market in 2000 and 2001,
Kingston Technology has maintained growth by investing heavily in its new high-quality line of
industry standard generic memory called ValueRam. By heavily targeting price-conscious PC system
builder, assembler and white box markets, with ValueRam, Kingston Technology was able to expand
in a period of uncertainty while its competitors were being forced to downsize due to reduced
turnover.
John Holland, Vice President, Sales and Marketing Europe, Kingston Technology commented: "It is a great
honour and privilege to have won the Queen's Award for Enterprise. At Kingston Technology we take
pride in making high quality products that offer great value, plus exceptional levels of customer
service. This, alongside our European headquarters multi-skilled workforce, which comprises 33
different nationalities, offering extensive knowledge of local markets across EMEA, has lead to
our International success and sustained growth over the last three years."
The company's EMEA strategy involves providing competitively priced memory module products coupled with
industry leading multi-lingual sales, technical support and customer service. "By harnessing knowledge
of local markets, our multi-lingual team can train and develop partnerships with local dealers and
distributors in their own language, establishing trust and providing them with an in-depth
understanding of the company's products." concluded Holland.
The success of ValueRam is testimony to Kingston Technology's knowledge of the memory market, which it
uses to predict the needs of PC assemblers, manufacturers and end users, to deliver cost effective
solutions to the marketplace. Kingston Technology believes that high levels of training, a commitment
to sharing knowledge, an ability to adapt to change and delivering new products to customers quickly,
are key to its financial success.
Kingston Technology will attend a Winner's Celebration taking place on the Queen's official birthday,
21st of April 2004, where all the winning companies will be announced and receive their awards.
For more information about Kingston Technology, call 00800 8888 0101 or log onto www.kingston.com/uk
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products.
Kingston Technology operates manufacturing facilities in Malaysia, Taiwan, China and Fountain Valley,
Calif., including Payton Technology Corp., Kingston Technology's back-end processing facility supporting
memory packaging, test and logistics. With the advent of Payton, Kingston Technology supports all memory
processing functions from receipt of wafer to completed module. Kingston Technology serves a network of
distributors, OEMs and retail customers in more than 3,000 locations worldwide. For more information on
Kingston Technology, call the European toll free number on 00800 8888 0101 or go to
www.kingston.com/uk.
For further information please call the international free phone line 00800 8888 0101.
For further information, please contact:
Anne McCreary or Andy Chatterton
Fresh Communications
Tel: 020 7739 7744
Fax: 020 7739 7789
Email: andrew@freshcommunications.com
or anne@freshcommunications.com
Brigitte Haas
PR Manager EMEA
Kingston Technology
Tel: 01932 738813
Fax: 01932 738811
Email: bhaas@kingston-technology.com
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