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Kingston Boost Sales of ValueRAM With Microtronica Partnership
[13 September 2005] Kingston Technology, the world’s leading independent memory manufacturer, today announced a
partnership deal with Microtronica, a leading European distributor of PC and sever components, to increase sales of ValueRAM desktop
and notebook memory within the UK.
The UK distribution agreement is a natural progression from the highly successful partnership already in place across Europe, where
sales of ValueRAM have risen by over 49% in the last year alone.
Ann Keefe, Head of UK and Ireland Sales, Kingston Technology commented "Kingston has enjoyed a close and highly profitable working
relationship with Microtronica for some years in Europe. The success of our relationship is a mutual desire to offer the highest
quality product, unrivaled reliability and outstanding customer care."
Keefe continues, "We felt confident that Microtronica could replicate the success achieved in Europe without compromising on the
reputation we have built for the ValueRAM brand, as the most reliable and cost effective solution in the market today."
Les Billing, Managing Director at Microtronica commented, "We are delighted to have signed this agreement with Kingston Technology.
The quality of the products combined with our market knowledge is sure to create a long standing partnership with the aim of meeting
the needs of businesses in an ever changing marketplace."
The partnership with Microtronica is part of a wider strategy to meet the huge increase in demand for ValueRAM and memory products
from both UK and global business. This strategy sees Kingston Technology opening a new manufacturing facility in Shanghai, which
will increase module output in China from 1.5million to 5million modules per month offering more flexible lead times to industry.
All modules are 100% tested both internally and through the Advanced Validation Labs (AVL), ensuring that modules comply with JEDEC
specification, which has helped to make Kingston Technology's ValueRAM the choice of leading PC and notebook manufacturers.
For further information on Kingston Technology’s full ValueRAM offering please go
to http://www.valueram.com/europe/products
About Kingston Technology
Kingston Technology is the world's largest independent manufacturer of memory products. Kingston Technology operates manufacturing
facilities in Malaysia, Taiwan, China and Fountain Valley, Calif., including Payton Technology Corp., Kingston Technology's
back-end processing facility supporting memory packaging, test and logistics. With the advent of Payton, Kingston Technology supports
all memory processing functions from receipt of wafer to completed module. Kingston Technology serves a network of distributors, OEMs
and retail customers in more than 3,000 locations worldwide.
For more information on Kingston Technology, call the European toll free number on 00800 8888 0101 or go
to www.kingston.com/uk
For further information, review requests or images, please contact:
Andy Chatterton or Anne McCreary
Fresh Communications
Tel: 020 7739 7744
Fax: 020 7739 7789
Email: andrew@freshcommunications.com
or anne@freshcommunications.com
Brigitte Haas
PR Manager EMEA
Kingston Technology
Tel: 01932 738813
Fax: 01932 738811
Email:bhaas@kingston-technology.com
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