Go to Kingston.com  Homepage UNITED KINGDOM  
Kingston Technology Press


Kingston Technology Launches microSD to Support New Smartphones
[12 January 2006] Kingston Technology, the world’s leading independent memory manufacturer, today announced the launch of its new microSD memory card, as part of its strategy to support the rapidly growing 'smartphone' market.

“The coming year will see a dramatic increase in the take up of sophisticated, multifunctional, mobile handsets and Kingston Technology is ready with multiple formats of expansion memory to support these advanced wireless devices," said Jim Selby, Product Marketing Manager EMEA, Kingston Technology."

"As more and more hand-held devices offer mobile news, entertainment, and multimedia features, the greater the demands will be on memory," continues Selby. "Kingston Technology's latest range of cards will offer consumers an ideal way to store mobile content such as data, digital images, music and video on the move."

The microSD is smaller than a paper clip, offering high-capacity storage and has been designed to be compatible with the latest slim-line handsets.

Selby believes, "With numerous expansion card platforms to choose from, consumers need a brand they can trust to help them maximise use of their smartphones and other mobile communication devices. Consumers can count on Kingston Technology to provide the necessary storage for mobile devices to run more efficiently and also to access files quickly and easily - whether it is for data, images, music or video. You can never have enough storage with all the advanced services, features and content available to mobile users today."

New Offering: microSD

To maximise flexibility and ease of use for the end user the Kingston Technology microSD cards are shipped bundled with an SD adapter for use as a full-size SD card. In order to protect against accidental data loss, the adapter has a built-in write-protect switch. The 256-MB card is the first offering in the microSD product line, with larger capacities to follow.

    Kingston microSD Card
    Part Number Capacity and Features MSRP (plus VAT)
    NB: Prices subject to change.
    SDC/256 256-MB microSD card £20 (+VAT)
Kingston microSD Features and Specifications:
  • Capacities – 256 MB
  • Dimensions – .43" x .59" x .039" (11mm x 15mm x 1mm)
  • Speed Rating**8.8 MB/sec. read rate; 6.5 MB/sec. write rate
  • Operating Temperature – 32° F to 140° F (0° C to 60° C)
  • Storage Temperature – -4° F to 185° F (-20° C to 85° C)
  • Weight – 0.04 lbs. (1.41g)
  • Standardised – complies with SD Association specification standards
  • Ultra-Portable – extremely small footprint design
  • Versatile – when combined with the included adapter, can be used as a full-size SD card
  • Simple – as easy as plug-and-play
  • Reliable – lifetime warranty
* Some of the listed capacity is used for formatting and other functions and thus is not available for data storage. For more information, please consult Kingston’s Digital Media Guide at Kingston.com/Digital_Media_Guide.

** Speed may vary based on host hardware, software and usage. For more information about X speed, visit Kingston.com/flash/x.

About Kingston Technology

Founded in 1987, Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory and digital media products. Kingston Technology operates manufacturing facilities in Malaysia, Taiwan, China and Fountain Valley, Calif. Kingston’s back-end processing facility supports memory test and logistics. Kingston Technology supports all memory processing functions from receipt of wafer to completed module. Kingston serves a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide.

For more information on Kingston Technology, call the European toll free number on 00800 8888 0101 or go to www.kingston.com/uk.

For further information, review requests or images, please contact:

Anne McCreary
Fresh Communications
Tel: 020 7739 7744
Fax: 020 7739 7789
Email: anne@freshcommunications.com
Brigitte Haas
Kingston Technology
Tel: 01932 738813
Fax: 01932 738811
Email: bhaas@kingston-technology.com

© 2008 Kingston Technology Corporation - All Rights Reserved