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Kingston Technology Launches 512-MB microSD Cards
Supporting Growing Demand for Mobile Phone Expansion Memory
[10 April 2006] Kingston Technology today announced the launch of its 512-MB microSD memory
card, further enhancing its rapidly expanding line of mobile memory solutions. Designed to support current and
next generation 'multifunctional' smartphones, the new 512-MB microSD offers the increased memory capacity and
reduced sized format required to power premium features such as MP3 playback, video-downloads, high-quality
cameras and 3-D gaming.
Jim Selby, Product Marketing Manager EMEA, Kingston Technology comments, “As more sophisticated smartphones become
available, technology-savvy consumers are increasingly demanding larger memory capacities that enable them to
download and use content and applications found online. This is in addition to any multimedia content they create
themselves. With today’s advanced video compression techniques, a single 512-MB card can hold several full-length
movie downloads.”
Selby continues, “Alongside consumers upgrading their handsets to access news and entertainment on the move, a 512-MB
microSD memory card is also ideal for backing up address books, text messages, photos, data files and even your
favourite ringtones.”
This trend is confirmed by David Linsalata, a research analyst with international research group, IDC, “From digital music
and 3D gaming to TV and video, multimedia is emerging as a clear driver for the future growth of the mobile phone market.
However, without sufficient storage, users will be unable to take full advantage of the multimedia-rich, advanced mobile
phones now coming to market.”
Kingston Technology’s new microSD cards come with a Secure Digital (SD) adapter for use as a full-size SD card. To protect
against accidental data loss, the adapter has a built-in write-protect switch. The 512-MB capacity card follows on from the
256-MB microSD card, launched during the Consumer Electronics Show in January 2006. Larger capacity cards will follow, as
Kingston Technology meets the fast growing demands of mobile devices and digital content.
| Kingston Technology microSD Cards |
| Part Number |
Capacity and Features |
MSRP (plus VAT)
|
| SDC/256 |
256-MB microSD card |
£13 (+VAT) |
| SDC/512 |
512-MB microSD card |
£24 (+VAT) |
Kingston Technology microSD Features and Specifications:
- Capacities – 256 MB, 512 MB
- Dimensions – .43" x .59" x .039" (11mm x 15mm x 1mm)
- Speed Rating** – 8.8 MB/sec. read rate; 6.5 MB/sec. write rate
- Operating Temperature – 32° F to 140° F (0° C to 60° C)
- Storage Temperature – -4° F to 185° F (-20° C to 85° C)
- Weight – 0.04 lbs. (1.41g)
- Standardized – compliant with SD Association specification standards
- Ultra-Portable – extremely small footprint design
- Versatile – when combined with the included adapter, can be used as a full-size SD card
- Simple – as easy as plug-and-play
- Reliable – lifetime warranty
Given the myriad of expansion memory formats selected by wireless handset makers, Kingston Technology offers a variety of
mobile memory solutions, ranging from miniSD, microSD and MMCmobile cards, in addition to the standard SD and MMCplus cards
currently used for memory expansion purposes in some multifunctional mobile phones. Kingston Technology’s online 'memory
configurator’ at www.kingston.com/uk makes it convenient to locate
the best memory product for mobile devices and applications.
* Some of the listed capacity is used for formatting and other functions and thus is not
available for data storage. For more information, please consult Kingston’s Flash Memory Guide at
Kingston.com/UK under the 'Digital Media Technology Guide'.
** Speed may vary based on host hardware, software and usage.
About Kingston Technology
Founded in 1987, Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory
and digital media products. Kingston Technology operates manufacturing facilities in Malaysia, Taiwan, China
and Fountain Valley, Calif. Kingston's back-end processing facility supports memory test and logistics.
Kingston Technology supports all memory processing functions from receipt of wafer to completed module. Kingston
serves a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide.
For more information on Kingston Technology, please visit: www.kingston.com/uk.
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