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Kingston Technology branches out into Retail
USB drives, memory cards, Kingston’s retail memory to be sold to high street and online stores
April 2nd, 2008 - Kingston Technology, the world's largest independent memory manufacturer, today announced its plans to enter the
retail memory market, making its entire product range – including formats for photo/video, USB, mobile and generic PC memory - available to retail
customers.
Kingston Technology’s plans to move into the retail channel include creating bespoke product packages to offer real value and differentiation for its
retail customers. This is as well as providing a vast array of consumer-friendly products to help meet the market’s demands for personalisation,
flexibility, mobility and value-for-money. Examples of such products include:
- The DataTraveler Style USB with its pre-designed and blank “skins” for the changeable skin casing
- A complete mobile solution with the MicroSD Multi-Kit (with card, reader, miniSD and SD adapters)
- A variety of memory multi-packs
- Kingston’s quality-assured DRAM retail memory ranges for upgrading and improving the performance of consumer desktops and notebooks
In addition to these tailored products, Kingston Technology is offering a further customisation programme. This programme involves co-branding with
partners or limited edition content loaded onto USB drives and memory cards. For example, Kingston has just signed a major deal with PC World in
the UK to bundle exclusive content from a popular television music talent show onto their Flash products (further announcement to follow), as well as
signing up Staples as another major retail partner.
Paul Leaman, European Retail Director, Kingston Technology, said: “We are in an enviable position to move into the retail channel space, with 20 years
insight and experience in the memory market. Our goal is to become a market leader in the retail channel for our Flash and DRAM memory products. To
be able to offer competitive and bespoke packages as well as a high-quality spectrum of memory products, demonstrates the great opportunities we can
make available to our retail customers.”
About Kingston Technology
Founded in 1987, Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory and digital media products. Kingston
Technology operates manufacturing facilities in Malaysia, Taiwan, China and Fountain Valley, Calif. Kingston’s back-end processing facility supports
memory test and logistics. Kingston Technology supports all memory processing functions from receipt of wafer to completed module. Kingston serves
a network of distributors, OEMs, and retail customers in more than 3,000 locations worldwide.
For more information on Kingston Technology, call 01932 738950 or visit: www.kingston.com/uk
For further information and interview opportunities, please contact:
Toby Felder
Kingston Technology
Tel: 01932 738817
Fax: 01932 738811
Email: tfelder@kingston-technology.com
Annie Kasmai
Lead Consultant
Catalysis PR
Tel: +44 (0)20 7101 7313
Email: annie.kasmai@catalysis.co.uk
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