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Kingston Technology Launches The X Factor USB Drive
USB Flash Drive Pre-Loaded with Exclusive Content from Record-Breaking TV-Show The X Factor

London, UK (April 09, 2008) -- Kingston Technology Europe Ltd., the independent world leader in memory products, today announced to the UK a 2GB1 USB Flash drive which comes pre-loaded with a video of the popular The X Factor program including clips of funny auditions. Additionally it also contains a unique X Factor PC screen saver featuring the theme music of the show in MP3. The X Factor USB drive is now available to customers at PC World for ÂŁ11.99.

“Coming to market with our first USB drive pre-loaded with content is great news and a further step towards our commitment to offering unique products to our customers,” said Kirsty Miller, European Flash Product Marketing Manager, Kingston Technology. “Featuring footage from Series 4 of The X Factor, which ran in 2007, this USB stick is a must-have for fans and non-fans of the show alike.”

The seven and a half minute video contains scenes of the contestants during the auditions followed by footage from the final show and is fully removable, allowing customers full use of the 2GB1 drive for storage.

With a capless design, the USB connector is safely housed inside the Kingston Technology “The X Factor” USB drive’s casing, making it ideal for users who need a convenient way to transport and share files anywhere in the world.

The new Kingston Technology “The X Factor” USB drive is fully compatible with Windows Vista, Windows XP (SP1 and above) and Windows 2000 (SP3 and above) as well as Mac OS (10.x and above) and Linux (2.4 and above). In addition, the USB drive is fully compliant with high-speed USB 2.0 specifications, which makes the transfer of files and documents fast and convenient.

The Kingston Technology “The X Factor” USB drive is backed by a five-year warranty and free 24/7 technical support.

“The X Factor” content was provided to Kingston by The Licensing Agency (TLA).

Kingston Technology “The X Factor” USB Drive Features and Specifications:
  • Capacities1 — 2GB
  • Colour - Red
  • Dimensions — 2.35" x 0.88" x 0.37" (59.7mm x 22.3mm x 9.5mm)
  • Operating temperatures — 32° F to 140° F (0° C to 60° C)
  • Storage temperatures — -4° F to 185° F (-20° C to 85° C)
  • Compliant — designed to Hi-Speed USB 2.0 specifications
  • Convenient — pocket-sized for easy transportability
  • Simple — just plug and play into a USB port
  • Practical — capless, USB connector protected within case
  • Guaranteed — five-year warranty
  • Weight – 0.48 oz (12g)
1 Please note: Some of the listed capacity is used for formatting and other functions and thus is not available for data storage.
2 ReadyBoost™ not supported

For more detailed information visit the Kingston Web site at: www.kingston.com/europe.


About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call (800) 337-8410 or visit www.kingston.com.

For further information, please contact:
Toby Felder
Kingston Technology
Tel: 01932 738817
Fax: 01932 738811
Email: tfelder@kingston-technology.com

Annie Kasmai
Lead Consultant
Catalysis PR
Tel: +44 (0)20 7101 7313
Email: annie.kasmai@catalysis.co.uk

About The Licensing Agency (TLA)
Founded in 2002 by Jill Goldworn and Denis Huré, The Licensing Agency is an international marketing services agency specialising in providing digital content for promotions. Representing publishers in the video game, film, TV, music, software and mobile entertainment industries, TLA offers a wide selection of promotional products that can be provided on CD/DVD, Blu-ray/HD-DVD, flash memory, on-line or WAP. TLA also provides brands with theatrical cinema release partnerships from major motion picture studios. Head-quartered in Dublin with offices in London, Paris, Hamburg, New York City and near Los Angeles; and with partnership representation in Asia, TLA is able to provide promotional content on national, regional or global basis. TLA also provides digital design services through its design studio, mc-creation.com; and brand development services through TLA-Brand Development.

More information on TLA and its services can be found by visiting www.thelicensingagency.com.

For further information, please contact:
Elise Galipaud
PR Executive - International
+44 (0)208 392 9900
Email: pr@tlagency.com

About FremantleMedia Ltd:
FremantleMedia Enterprises is the content exploitation arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment. It is a division of FremantleMedia, one of the world’s largest creators, producers, distributors and licensors of programme brands in over 40 territories worldwide.

www.fremantlemedia.com

For further information:
Nuala Giblin
Tel. + 44 (0) 207 691 6872
Nuala.giblin@fremantlemedia.com

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

©2008 FremantleMedia Limited.
THE X FACTOR is a trademark of FremantleMedia Limited and Simco Limited.
Licensed by FremantleMedia Enterprises.


© 2008 Kingston Technology Corporation - All Rights Reserved