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Kingston Technology Joins VMware Alliance Affiliate Initiative
Alliance Companies Collaborate in Offering Memory Discounts and Reseller Tools Encouraging Businesses to Deploy Virtualisation Solutions

London, UK -- (16th September 2008) -- Kingston Technology Company, Inc., the independent world leader in memory products, today announced it is participating in VMware’s Alliance Affiliate Initiative. Kingston has established special memory discounts for resellers who purchase VMware solutions. The relationship also includes creating innovative reseller support tools, such as webinars demonstrating the benefits of the VMware platform and Kingston server memory.

“Kingston has been a champion of the channel since our beginning, and working with VMware to bring virtualisation to the world is an incredible opportunity,” said Steve Hall, Branded Product Marketing Manager, Kingston Technology Europe. “We are honoured to be a part of VMware’s Affiliate Alliance Initiative and look forward to demonstrating the power that optimum memory brings to both the enterprise and small business customer.”

“VMware welcomes Kingston as part of its Alliance Affiliate Initiative, which is designed to equip and provide financial motivation to channel partners to sell, service and support VMware technology partner solutions with VMware virtualisation solutions,” said Steve Houck, vice president of worldwide channels at VMware. “Memory is a critical component in virtual infrastructure, and resellers that can sell Kingston server memory with VMware virtualisation help bring innovative and cost-effective product combinations to end users. It’s a win-win strategy for everyone in the virtualisation value chain.”

In addition to the memory discount, applicable to Kingston branded server memory, the VMware Alliance Affiliate Initiative includes a free customer-facing webinar and tools to support marketing and sales efforts. Open to all VMware partner levels, there are no special programs to join or forms to complete.
Visit www.kingston.com/VMAA.

Kingston server memory is backed by a lifetime warranty, free 24/7 technical support and the KingstonCare service program, which provides onsite spares, service reimbursement, cross-ship RMAs and all the tools necessary to minimize server downtime.

For more detailed information visit the Kingston Web site at: www.kingston.com.


About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call 800-337-8410 or visit www.kingston.com/ukroot/.

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

For further information and interview opportunities, please contact:
Emilie Beneitez Lefebvre
EMEA PR Manager
Kingston Technology
Tel: 01932 738813
Fax: 01932 738811
Email: ebeneitez@kingston-technology.com

Annie Kasmai
Lead Consultant
Catalysis PR
Tel: +44 (0)20 7107 2476
Email: annie.kasmai@catalysis.co.uk


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