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Kingston Technology Europe launches the evolution of its Channel Partner Program
Investing in New Interactive Sales and Marketing Tools
Sunbury-on-Thames, UK - 30th April, 2009 - Kingston Technology Europe Ltd, a subsidiary of Kingston Technology Company, Inc., the
independent world leader in memory products, is strengthening its Partner Program with the launch of a new interactive partner website and new online
Kingston Academy Flash training modules. Reinforcing its channel proposition, to ensure that all partners are fully integrated into Kingston’s
business, the new interactive tools have been designed to support the partners’ growing business demands in Europe, Middle East and Africa (EMEA). Based
on partner feedback, the revamped website enables partners to have one central portal in which they can interact and engage with Kingston
representatives, and also gain access to all crucial materials that will benefit their sales and marketing. To take advantage of the specially designed
tools and the Kingston Academy training, distributors and resellers need to sign up to the Kingston Partner Program.
“Kingston’s business growth and success in EMEA, also means the number of partners we deal with is always increasing” said Gill Taylor, European Channel
Marketing Manager of Kingston Technology Europe. “The aim of the new website is to provide an interactive portal for all our partners. As we are 100% channel
focused, we aim to work with our partners as though they are an extension of our business. We feel that the evolution of the partner website will ensure
increased integration with our business and more interaction with our trusted and valued partners.”
The Kingston Academy is an e-training tool designed to provide Kingston partners with professional training on memory technology, equipping them with the
skills and accreditation that are key to successful sales advice and customer support. Since its launch in January 2008, more than 5,500 partners have
taken part of the Kingston DRAM Academy training. The Kingston Academy offers six different modules for DRAM memory and three modules for Flash memory,
each covering a different area of the respective technology.
"It is great to know that as a Kingston partner, we have access to the right people, resources, training and support needed to compete effectively and win
against other competitors," says Andrew Henderson, Owner and Managing Director, Simms International. “The new website provides us with even more access to
Kingston so we act as one business which increases the ease at which we do business”
“With the new website we can be more self sufficient. The interactive portal has all the sales and marketing tools, which facilitates much quicker and
easier access to what we need in order to do business”, said David Ridgway, Sales Director, Softcat.
About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory
products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global
network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the
United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please
call +44 (0)1932 738888 or visit www.kingston.com/europe
Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of
their respective titleholders.
Media Relations:
Emilie Beneitez Lefebvre
EMEA PR Manager
Kingston Technology
Tel: +44 (0)1932 738813
Email: ebeneitez@kingston-technology.com
Annie Kasmai
Lead Consultant
Catalysis
Tel: +44 (0)20 7107 2476
Email: annie.kasmai@catalysis.co.uk
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