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Kingston Technology Expands High Street Retailer Offering with Compatible Apple Memory
New line of high quality retail memory designed specifically for use in Apple systems.

London, UK, 7th May 2009 -- Kingston Technology Europe Ltd, a subsidiary of Kingston Technology Company, Inc., the independent world leader in memory products, today added Apple System Memory, a memory product line specifically engineered for Apple platforms, to its high street retail channel only product portfolio.

“Since moving into the high street retail market last year, we have worked hard to provide retail partners with a range of high quality and customer-friendly memory products targeted to reach retail consumers” said Paul Leaman, European Retail Director Kingston Technology. “The addition of Apple specific retail products to the Kingston retail memory line supports a growing market segment of Apple users, wishing to improve the performance of their current Apple system, at a lower cost without compromising in quality”.

Kingston Apple System Memory is available in DDR3 1066MHz as 2GB and 4GB modules and DDR2 800MHz 2GB and 4GB modules, designed for the Apple MacBook and MacBook Pro notebooks and the Mac mini and IntelÂź iMac systems. The new products come with specific codes and packaging that can be aligned with Apple products in store.

In line with the company’s long history and expertise in producing high quality and reliable memory products, Kingston Technology‘s offering to the retail channel includes a vast array of consumer-friendly products that help meet the market demands for personalisation, flexibility, mobility and value-for-money. Products include photo/video, USB, mobile and generic PC memory and from today, Apple System Memory.



About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world’s largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Malaysia, Taiwan, China and sales representatives in the United States, Europe, Russia, Turkey, Ukraine, Australia, New Zealand, India, Taiwan, China, and Latin America. For more information, please call +44 (0)1932 738888 or visit www.kingston.com/europe

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

MacBook, MacBook Pro, iMac and Mac logo are trademarks of Apple Computer, Inc. registered in the U.S. and other countries.

Media Relations:
Emilie Beneitez Lefebvre
EMEA PR Manager
Kingston Technology
Tel: +44(0)1932 738813
Email: ebeneitez@kingston-technology.com

Annie Kasmai
Lead Consultant
Catalysis
Tel: +44 (0)207 107 2476
Email: annie.kasmai@catalysis.co.uk


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