Cookie Policy

This Cookie Policy will explain when and why cookies and other tracking technology are used when you visit https://www.kingston.com or any Website owned or operated by Kingston Technology Company, Inc. or its affiliates (“Kingston”) and how you can allow, block or delete cookies.

What are cookies and how do they work?

Cookies are text files containing small amounts of information which are downloaded to your device when you visit our Website. Cookies are used to make site navigation more efficient, remember your preferences and generally improve the user experience. They can also ensure that advertisements that you see online are more relevant to you and your interests.

Depending on the purpose, we may use the following types of cookies:

  • Session cookies – these exist only during the current browsing session and expire after a short period of time. Once you close the browser, all session cookies are deleted.
  • Persistent cookies – these remain on a user’s device for the period of time specified in the cookie.
  • Third party cookies – these are used by approved third parties.

Our Website may use the following cookies:

Category 1: Strictly Necessary Cookies

These cookies are strictly necessary for the operation of our Website and are used immediately upon your entry onto our Website. Our Website will not function properly without these cookies. These cookies cannot be switched off in our systems and do not store any personally identifiable information. These cookies enable our Website to do things such as saving your shopping basket information during the purchase process or ensuring that proper regional (translated) content is displayed when appropriate. If you modify your browser to block all cookies, we will not be able to guarantee the proper functioning of our Website during your visit.

For further details, please refer to the Strictly Necessary Cookies we use.

Category 2: Performance Cookies

These cookies collect analytical information about how visitors use our Website (such as which pages visitors go to most often, which navigation links are used, how many visitors come to our site, etc.). All information collected is aggregated and therefore, anonymous.

Performance cookies used on our Website may be managed for us by third parties. However, we do not allow any third party to use these cookies for any purpose other than those listed above.

You can opt out of these cookies via our Cookie Settings. If you do not opt-in to these cookies, we will not be able to guarantee the proper functioning of our Website during your visit.

For further details, please refer to the Performance Cookies we use.

Category 3: Functional Cookies

These cookies allow our Website to remember choices you make (such as language or the region you are in, etc.) and are used to provide an enhanced web experience. All information collected is aggregated and therefore, anonymous, and helps us to continuously improve the quality of our Website.

You can opt out of these cookies via our Cookie Settings. If you do not opt-in to these cookies, we will not be able to guarantee the proper functioning of our Website during your visit.

For further details, please refer to the Functional Cookies we use.

Category 4: Targeting and Advertising Cookies

These cookies are typically used for marketing purposes in order to provide the visitor with more relevant information. They are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of an advertising campaign. They are usually placed by us or by third-party advertising networks with our permission. These cookies are used to remember that you have visited our Website. This information collected via the cookie placement is shared with other third-party organizations such as advertisers who may use the information to deliver targeted advertising and/or content to you on other websites. Quite often, targeting or advertising cookies will be linked to site functionality provided by the other organization.

If you have already expressed an interest in hearing from us about our products and/or services, we may use a targeting cookie to help us better understand which of our products and/or services you have an interest in. This targeting cookie only remains active for the duration of your visit to the Website, and only collects data about which products of ours you have shown a particular interest in. Further, we will not share any information collected via our own targeting cookie with any third parties.

If you have not previously given your consent for us to provide you with information about our products and/or services, then these cookies will not collect personally identifiable information about you. Without such consent, these cookies shall only collect anonymous analytical data about the pages visited on our Website.

You can opt out of these cookies via our Cookie Settings. If you do not opt-in to these cookies, we will not be able to guarantee the proper functioning of our Website during your visit.

For further details, please refer to our Targeting and Advertising Cookies we use.

Category 5: Third Party Cookies

In order to provide the best possible website experience and to better understand the needs of our visitors, we may use applications or functionality provided by third parties (such as advertising networks, providers of web traffic analysis services, etc.). This functionality may allow these third parties to set cookies on your system which are not under our control. These cookies are likely to be analytical/performance cookies or targeting/advertising cookies. For further details, please refer to the Third-Party Cookies we use.

We do not allow any third party to use these cookies for any purpose other than those listed above. If you have already consented to receiving information about our products and/or services, and have viewed the Website after following a link in an email you have received from us, then we use a third-party cookie to record which of our products you have a particular interest in. Except for this particular circumstance, all information collected is aggregated and therefore anonymous.

You can opt out of these cookies via our Cookie Settings. If you do not opt-in to these cookies, we will not be able to guarantee the proper functioning of our Website during your visit.

How can I allow, block or delete cookies?

If you do not agree with our use of cookies and tracking technology, you may control the use of cookies by electing to not visit or use our Website, or you can allow, block, or delete cookies via a variety of mechanisms, including:

  1. You may update and change your cookie preferences for the Website via our Cookie Settings.
  2. Some browsers allow cookies by default, but the individual browser(s) that you use can be configured to block some or all cookies, or to notify you before a cookie is about to be set on your browser. You can change or modify your browser settings by visiting the browser’s website or within the browser’s settings.
  3. You can delete any cookies that have been installed in the cookie folder of your browser. You should visit the individual browser to learn how to delete cookies.

If you disable all cookies, you may not be able to take advantage of all the features of our Website and some web pages may not work correctly.

Do we track whether users open our emails?

Emails sent by us, or by our trusted third-party partners in conjunction with us, may contain a “pixel graphic, web beacon, tracking cookie” which, when displayed in an email, tell us whether our emails are opened and verify any click-through to links or advertisements within the email or where you have clicked a link in an email report on pages viewed by you on the Website.

We may use this information for purposes including determining which of our emails are more interesting to users and inquiring whether or not users who do not open our emails wish to continue receiving them, etc. The pixel graphic, web beacon, tracking cookie will be deleted when you delete the email.

We only send emails to you regarding our products and services if you are have elected to receive those communications. If you do not wish to allow us to track whether or not you have opened our email or clicked on any links, be sure to click on the “unsubscribe” link in the email you received. If you unsubscribe, you will stop receiving emails.

Note that you may not be able to opt-out of certain administrative emails that are important to your use of the Website, such as information about updates to our Privacy Policy or Terms of Use or correspondence related to specific requests that you have made to us.

Social buttons

If you share our content on social networks – such as Facebook and Twitter – these third-party websites may set cookies in your browser. We don’t control the setting of these cookies, please check the third-party websites for more information about their cookies and how to manage them.

Does this notice change?

We reserve the right to amend this Cookie Policy at our discretion and at any time. This Cookie Policy was last updated as of September 22, 2020. For additional information on our use of cookies and our privacy practices, please visit our Privacy Policy.

For information about how COVID-19 has affected our business operations, click here.