Kingston Helps Drive Big Data and Virtualization Initiatives With New SSDNow E100 Enterprise SSD

Visit Kingston at VMWorld 2012 in Booth 219 South Hall

  • New Enterprise-Class SSD Drives Offer 10X Gains in Endurance and Reliability;
  • Expansion of Industry Leading SSD Family From Client Through Enterprise
  • Helps Organizations Maximize Database Performance, Safeguard Data and Save on Power Costs

SSDNow E100VMWorld 2012 San Francisco, CA & Fountain Valley, CA -- August 27, 2012 -- Kingston Digital, Inc., the Flash memory affiliate of Kingston Technology Company, Inc., the independent world leader in memory products, today announced the SSDNow E100 SSD, the company’s new enterprise-class solid state drive (SSD). The new drive enables enterprises to accommodate the performance demands required in support of big data and virtualization initiatives. The new Kingston® E100 SSD achieves up to 10X improvements in endurance and reliability over client SSDs on existing hardware, while drastically reducing the physical footprint as significantly fewer SSDs are needed to handle the tasks of many traditional hard-disk drives (HDD).

The performance and processing requirements required in the rapid analysis of massive data sets and large collections of virtual systems have pushed many servers far beyond their breaking point. The next generation E100 SSD provides vastly higher IOPS compared to HDDs, dramatically reducing processing bottlenecks, computer latency and physical system limitations.

In a recent virtualized database performance test that compared Kingston’s Enterprise SSD with traditional HDDs, the review “found that replacing a solution consisting of a server with an external chassis containing 24 HDDs with only six internal SSDs increased total database performance by up to 91.8 percent.” The amount of power consumed “while idle and while running database workloads for both revealed that Kingston’s SSDs used up to 51.0 percent less power than the HDDs, and increased performance per watt by a staggering 184.2 percent.”

“Companies worldwide have come to depend on Kingston server memory for reliability and performance,” said Ariel Perez, SSD business manager, Kingston. “We are proud to introduce the SSDNow E100 enterprise-class SSD to help organizations handle such initiatives as big data and virtualized environments. The drive’s higher endurance and reliability, along with higher IOPS make it an integral part of a datacenter where uninterrupted 24/7 operation is mission critical.”

The new enterprise-class SSDNow E100 SSD is shipping immediately and is available in 100GB, 200GB and 400GB capacities. It is backed by a three-year warranty and free technical support.

Kingston will showcase the SSDNow E100 SSD at VMWorld in San Francisco, Calif., from August 26 to 30. Visit Kingston in Moscone Center Booth 219 South Hall.

A product video can be found here, and a database performance video here. The embedded video links, respectively, are: and

For more information visit please visit the SSDNow E100 product page.

Kingston E100 SSD Features and Specifications:

  • Performance: higher IOPS for multi-user environments
  • Endurance: Data Integrity Protection featuring DuraClass™ Technology
  • Dependable: RAISE™ for advanced data reliability
  • Secure: self-encrypting drive
  • Durable: DuraWrite optimizes writes to extend endurance
  • Warranty/support: three-year warranty with free technical support
  • Form factor: 2.5"
  • Interface: SATA Rev. 3.0 (6Gb/s), SATA Rev. 2.0 (3Gb/s), SATA Rev. 1.0 (1.5Gb/s)
  • Capacities1: 100GB, 200GB, 400GB
  • Sequential Reads2:
    SATA Rev. 3.0 — 100GB, 200GB, & 400GB – up to 535MB/s
    SATA Rev. 2.0 — 100GB, 200GB, & 400GB – up to 270MB/s
  • Sequential Writes2:
    SATA Rev. 3.0 — 100GB, 200GB, & 400GB – up to 500MB/s
    SATA Rev. 2.0 — 100GB & 200GB - 255MB/s, 400GB – up to 260MB/s
  • Sustained Random 4k Read/Write2:
    100GB – 47,000/81,000 IOPS
    200GB – 59,000/72,000 IOPS
    400GB – 52,000/37,000 IOPS
  • Maximum Random 4k Read/Write2:
    100GB – 55,000/83,000 IOPS
    200GB – 59,000/73,000 IOPS
    400GB – 52,000/37,000 IOPS
  • Enterprise SMART Tools: Reliability Tracking, Usage Statistics, Life Remaining, Wear Leveling, Temperature, Drive Life Protection
  • Power Consumption:
    100GB — 0.5W (TYP) Idle / 1.2W (TYP) Read / 2.7W (TYP) Write
    200GB — 0.5W (TYP) Idle / 1.2W (TYP) Read / 3.1W (TYP) Write
    400GB — 0.5W (TYP) Idle / 1.2W (TYP) Read / 5.0W (TYP) Write
  • Dimensions: 69.9mm x 100mm x 7mm
  • Weight: 96.6 grams
  • Storage temperature: -40 ~ 85°C
  • Operating temperature: 0 ~ 70°C
  • TRIM Not supported
  • MTBF: 10,000,000 Hrs
  • Total Bytes Written (TBW)3:
    100GB – 428TB
    200GB – 857TB
    400GB – 1714TB

Test System: Intel® C600 Romley Server Platform


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About Kingston Technology Company, Inc.

Kingston Digital, Inc. (“KDI”) is the Flash memory affiliate of Kingston Technology Company, Inc., the world’s largest independent manufacturer of memory products. Established in 2008, KDI is headquartered in Fountain Valley, California, USA. For more information, please visit

Editor's Note:

For additional information, evaluation units or executive interviews, please contact David Leong, Kingston Technology Company, Inc., 17600 Newhope Street, Fountain Valley, CA USA 92708, 714-438-1817 (Voice). Press images can be found in Kingston’s press room at

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.

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