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The role of reliable SSDs in the media and broadcasting industry

Elevating daily workflows

Feb 2024
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In the fast-paced world of media and broadcasting, every second counts. Professionals in this industry rely on efficient and seamless workflows to deliver high-quality content within tight deadlines. Among the essential tools that drive productivity and creativity in the media industry, reliable Solid-State Drives (SSDs) stand out as a game-changer. In this article, we explore the critical importance of reliable SSDs for the media/broadcasting industry, with a special focus on their role in handling dailies.

A multimedia editor at a desk with two monitors showing video editing software

Speed and performance

For media professionals working with dailies, time is of the essence. The process of reviewing and editing daily footage demands lightning-fast read and write speeds to keep up with demanding production schedules. Traditional Hard Disk Drives (HDDs) can be a bottleneck, causing frustrating delays and hindering collaboration between teams. In contrast, reliable SSDs offer unparalleled speed and performance, allowing media personnel to swiftly access, transfer, and edit large video files without compromising efficiency.

Data integrity and durability

In the media/broadcasting industry, content is king. The loss of critical data can lead to delays, reshoots, and even tarnish a company's reputation. Reliable SSDs are engineered to provide data integrity and enhanced durability, protecting precious dailies from accidental loss or corruption. This added layer of security ensures that the creative efforts put into capturing and processing daily footage remain intact, thereby safeguarding the entire production process.

Enhanced workflow efficiency

Collaboration is the cornerstone of successful media production. SSDs enable teams to work together seamlessly, facilitating real-time access to shared assets. Whether it is on-set collaboration between directors and cinematographers or off-site collaboration with post-production teams, reliable SSDs streamline the exchange of dailies, enabling professionals to make decisions faster and deliver top-notch content to audiences.

Reducing production costs

Dailies are the foundation of the entire production process. Investing in reliable SSDs might seem like an additional cost, but in the long run, it proves to be a cost-effective decision. The increased productivity, reduced downtime, and minimised risk of data loss led to smoother workflows and, ultimately, lower production costs. By making this essential upgrade, media companies can allocate resources more efficiently and maximise their return on investment.

Empowering remote work

In today's landscape, remote work is becoming increasingly prevalent. Whether its field reporters capturing dailies or post-production teams collaborating from different corners of the world, reliable SSDs play a pivotal role in ensuring seamless remote work experiences. With the ability to access and transfer dailies from virtually anywhere, media professionals can stay connected and maintain productivity, even in the face of challenging circumstances.

Insights from the entertainment world:

We have very tight deadlines to deliver media to our clients, we often have a 12 hour window to process and backup terabytes of original camera footage - on top of this all it needs to be kept secure, we use fast reliable SSDs to move this data and cut our turnaround times down by hours, we often find that we’re able to give mag clearance in the same dailies shift just because of the switch to solid state drives over mechanical disks, the extra speed guarantees that even when encryption is used we aren’t slowed down.
Jake Bentley - Tech Lead Workflow Solutions, Mission Digital

Conclusion

A Kingston Server SSD in a sled is being mounted into a server

Kingston's reliable SSDs, renowned for their speed, performance, and data integrity, are tailor-made to elevate daily workflows in the media industry. Whether it is handling large video files, or facilitating seamless collaboration, Kingston SSDs play a pivotal role.

Moreover, Kingston goes beyond providing top-notch storage solutions with its value-added service "Ask an Expert". This service ensures that media professionals have access to expert guidance, addressing specific challenges and optimising the integration of SSD technology into their workflows.

In conclusion, by choosing Kingston's data center and external SSDs, media and broadcasting enterprises can not only keep pace with the industry's demands but also gain a competitive edge. Kingston Technology empowers professionals to unlock their creative potential, enhance daily workflows, and deliver exceptional content to captivated audiences worldwide. Embrace the future of media storage with Kingston Technology and redefine your industry presence.

#KingstonIsWithYou

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