The practice of live streaming has become incredibly popular over the years, with millions of viewers from around the world tuning in to watch their favorite video game personalities. Twitch is the largest video game streaming platform, hitting 3.2 million users per month within its first year. The popular streaming platform now has over 240 million monthly active users, giving people a huge platform for building their career as a gamer and streamer. Meanwhile, advancements in computer technology, high-speed internet connectivity, and the ever-growing eSports scene have only served to boost these audience figures to new heights. The popularity surrounding video game live streaming certainly shows no signs of slowing down, but how did this phenomenon start?
The rise of the video game streamer
Broadcasting gameplay footage for the world to see isn’t anything new, especially since video game walkthroughs and guide-related content have been used by media outlets for years. In fact, many streaming stars initially garnered widespread popularity through gameplay walkthroughs and Let’s Play videos. One of the earliest adopters of this was Felix Chelberg, who launched the PewDiePie channel on YouTube in 2010. His over-the-top reactions and comical playthroughs quickly garnered him a lot of attention and it wasn’t long before other channels started to pop up and begin streaming their own gameplay videos. However, the practice of live streaming became popular in the mid-2010s on sites such as Twitch where droves of people would eagerly watch their favorite internet personalities duke it out in live competitive games.