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Digital Transformation: Sustaining Success in a New Business Era

Digital Transformation: The Drivers, Impact, and Importance

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Pre-Covid, many IT functions had been planning and implementing digital transformation projects, taking tasks and processes from the physical to the virtual. But since the pandemic struck in early 2020, we have seen a seismic shift in these projects being brought to the forefront, based on new business needs, rather than long-term strategy and desires.

The necessity of execution has meant that planned digital offerings have reduced from seven years to just a few months, confirmed by 80% of executives agreeing that customer interactions are now fulfilled digitally.*

While it may be easy and more convenient to look at wide-scale shifts to digitization to solve core business issues, replicating what happened when organizations' hands were forced, it is imperative to take a step back and a wider view about what they are looking to achieve, why they are doing it, while getting the buy-in of those who are critical to its success and failure. These fundamental behaviors will determine whether true business change can be achieved and, in turn, allow organizations to stay competitive in a new world.

This eBook looks at the strategic importance of digital transformation. We uncover its impact with use cases, discuss the biggest areas of application focus, and explore what the future holds—with key insights from some of the industry’s top experts.

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Influencers’ Bios

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Rafael Bloom

Rafael has spent his career in senior Technology Product, Marketing Communications, and Business Development roles. His advisory practice focuses on the new organizational, product, and communications challenges of technological and regulatory changes, with a central aim of building and preserving revenue streams. This highly diverse work involves subject matter expertise on information governance and compliance by design, data privacy, and emerging technologies such as AdTech, mobile & 5G, artificial intelligence, and machine learning.

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Rob May

Rob May is the founder and Managing Director of ramsac, with a team of 95 consultants working with him (and an alliance partnership with PwC) to deliver cybersecurity and strategic IT services/support. He is an award-winning speaker, delivering keynotes internationally and he runs CEO and Director cybersecurity workshops for numerous business leadership organizations in Europe. He is a current and very relevant expert and is the UK Ambassador for Cyber Security for the Institute of Directors. Rob is also on the Advisory Board of the Cyber Resilience Centre for the Southeast, working with industry, academia, and law enforcement. He is a fellow at the IoD, at St George’s College, and at BSDC.

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Roland Broch

Roland can look back on 30 years of experience in the media and internet industry. He has been working for eco—the association of the internet industry—since 2008, where he sees his main focus in the area of digital infrastructures, especially in the data center ecosystem. In addition, he is responsible for an audit product that specializes in the physical availability requirements of data center infrastructures. As part of his activities, he also coordinates the creation of studies and whitepapers. Roland has an extensive network to the most important stakeholders and players in the German data center, ISP, and carrier markets, as well as the affiliated segments.

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